It was really a surprising announcement for many. Who could have ever thought that the man who was famous for tearing off shirts in the ring would be identified as being equivalent in stature to that of a tech bigwig? However, here we are in 2024 when virtually anything is possible, and apparently, everything is up for sale.

Hogan’s speech at the RNC was exactly what you expect from Hogan: larger than life. He talked about American values, competition spirit, and comeback necessity—just like his own storied career. It became a rallying cry amidst the divided country which resonated with millions. The Samsung executives were said to be overwhelmed by it.

And reportedly, this deal will see Hogan endorsing Samsung’s latest range of products, from smartphones to smart TVs. And weirdly enough, it does make sense if you think about it. There’s hardly anyone more suitable to market cutting-edge technological devices than someone who has constantly been reshaping himself throughout his lifespan? Hogan’s brand is all about resilience and reinvention—qualities that tech companies love to tout

But let’s not kid ourselves. This deal is as much about spectacle as it is about strategy. Samsung knows that aligning with Hogan will grab headlines and generate buzz. And in a world where attention is the most valuable currency, that’s worth its weight in gold. Or in this case, half a billion dollars.