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Lil Yachty‘s likeness has been used to promote a new brand by Jake Paul, and the rapper is completely stunned by its marketing campaign.
On Sunday (June 30), he took to social media and shared the components of a gift sent to him by the internet personality.
“Jake Paul, you’ve officially made the craziest PR package I’ve ever seen in my fucking life,” the Atlanta MC said, before pointing the camera to a custom-made case with W products and Polaroids of the “All In” hitmaker from high school.
A screen inside the box then came on, with an artificial intelligence-generated video message from Lil Boat himself.
“Yo, Yachty, [real name] Miles [McCollum], it’s you from the future,” the animated version begins. “Good news, man — you’re still smart, handsome, funny, wild and charming and besties with Drake, but somewhere around the year 2025, you developed a stank-ass musk, something like a smelly burger.
“Aubrey [Drake’s real name] actually pulled us aside and let us know that he won’t share the same studio as us if we go on like this — no one in Concrete Boys will get within 10 feet of us — but I came up with a solution: Jake Paul’s new men’s care line.”
In early 2023, Paul jokingly blamed his boxing loss to Tommy Fury on Drizzy. The social-media star went toe-to-toe with the British athlete in Saudi Arabia last February — after eight rounds, his opponent won by split decision despite being knocked down in the final round.
During a press conference after the fight, a reporter brought up the infamous “Drake curse” in reference to the 6 God betting six figures on the 27-year-old.
“Did you hear about Drake betting $400,000 on you tonight and do you feel like that effected you through the Drake curse?” she asked.
Paul responded: “Fuck! This is Drake’s fault! Drake, bro! Why you do this to me! Nah, it’s my fault, but $400,000 is nothing to him.
“He’s won a lot of money betting on me before so he’s probably about even now. Sorry, Drake. I’ma get that W in the rematch.”
The Canadian superstar took to Instagram prior to the eagerly anticipated fight to reveal he bet $400,000 on Jake Paul to win by knockout, which would have earned him over $1.4 million at 3.6-1 odds.
