In what can only be described as a seismic shift in the world of pop culture and product placements, Taylor Swift, America’s sweetheart-turned-political commentator, has reportedly lost brand deals worth a staggering $125 million. The reason? Her latest “big endorsement,” which seemed to hit all the wrong notes with some of her biggest sponsors.

The pop icon, known for turning heartache into chart-topping hits and leaving a rail of ex-boyfriends in her lyrics, has now left something else in her wake: a bunch of executives scrambling to cut ties with her brand. It turns out that Swift’s political opinions—despite her knack for turning breakups into ballads—don’t have the same appeal when it comes to selling lipstick and luxury cars.

It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: she threw her full-throated support behind a controversial political figure.

Was it a presidential candidate? A new movement? A cause everyone can get behind? No. In a twist that no one saw coming, Swift endorsed…a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.

Her exact words? “This crypto is the future, and honestly, we need to save the planet—and our portfolios.”

Now, Swifties, her famously devoted fanbase, are used to their queen taking bold stances, but no one expected this. The fallout was swift (pun intended), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly had second thoughts. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.

Before this moment, Taylor Swift was the golden child of advertising. Her face could sell anything: perfume, sneakers, soft drinks, insurance—you name it. In fact, she’d even managed to make cat food look glamorous in her partnership with Meow Mix. If Taylor endorsed it, it was guaranteed to fly off the shelves. But not this time.

Swift’s big endorsement, which she assumed would be a hit with her environmentally conscious, forward-thinking fanbase, backfired in ways no one could have predicted. Within days of the announcement, some of the biggest brands in the world were backing away from their multi-million-dollar contracts with the star, hoping to avoid the PR mess Swift had inadvertently created.

“Taylor Swift was the perfect fit for our brand,” said a spokesperson from a well-known luxury car company thathas chosen to remain anonymous. “But associating our high-end, gas-guzzling vehicles with vegan cryptocurrency? That’s a no from us.”

Cosmetics giant CoverGirl, another major brand tied to Swift, also dropped her like a bad habit. “Taylor’s influence is undeniable,” a company insider revealed. “But after the endorsement, we had to reassess. We sell lipstick, not digital currency that smells like kale.”